Ranking NBA Primary Logos: #16 Suns

The Suns haven't changed looks for the most part in a long time. They added a little detail to the basketball and some drop shadow which made the logo pop a little more. Usually I am against adding black but it worked for the Suns logo. In all reality, this is a true classic logo for a franchise. It's iconic to the Suns and the NBA. But it's never really sat right with me.

WAYS 2 IMPROVE

My biggest problem with the logo itself is it is hard to pull anything from it to identify from. A really strong logo to me needs to have an item that can be pulled away from it's total whole to be able to marketed. This is where it fails. The sun part inside the logo seems to be the obvious piece. However the Suns never have really done it because it's weak in pieces. And then we get crap like this. Although that logo with Suns in place of PHX may work. (I really hope the practice of taking airline letters phases out soon). This also causes their uniforms to be a mess. Until they find a way to make this work, the Suns will continue to be all over the place.