The Warriors Don't Look Terrible Anymore!

The Golden State Warriors went with what is the new school thing to do; go old school. On the day of the NBA Finals between the Celtics and Lakers Game 7, the Warriors showed their new, old colors, logos, and potentially what their uniform will look like. I like the new primary, a lot. It's cool, it's classic and it's not the RoboCop lightning thrower anymore. I'm definitely going to have to move them up, way up on my ranking list but I'm going to wait because I don't want to over react with it's initial release. They have several alternate logos as well with one with the standard basketball inside the NBA logo (which almost every team does), a state of California with a W on it, and one that doesn't make too much sense to me. If you look they have a logo with "SF" on it. I'm assuming this is for San Francisco however they aren't the San Francisco Warriors anymore and they play in Oakland. I would think GS would work better. My other complaint is the font. That font is Copperplate Gothic which can be used by anyone with Microsoft Office applications. So really, anyone can use the Warriors new font. I would have like to see something a little more creative. And the new uniforms they have displayed looks like they are going to use the whole logo on the front and put the players number inside the logo next to the bridge. Very throwback to "The City" uniforms from the 70's. I'm not sure how I feel about it yet though. I need to see the real thing. Overall, major upgrade and I'm glad to see it.

The Warriors are ready for a rebranding!

The Warriors team page is completely stripped of all logos and is very generic. I also noticed a small jersey leak on the right hand side of the page. Looks like they are going back to the old colors (which I suggested in their ranking). I have linked a couple times to this image, showing several upcoming changes. As you can see they are bringing back the Golden Gate Bridge back into their logo and going completely conservative. I like it but I want to see how it translates on courst. I would like to get a Stephon Curry jersey and I'm glad I waited.

As for the others pictured on the image, the Jazz , Cavs, Magic, and Suns are or were just in playoff battles so it may be a while before we see some major turnover. However the Bobcats have moved into rebranding with the full faced logo (which I suggested in their ranking). Major improvement in Charlotte. Their web site is using that logo to the right all over their team page. Looks like that is happening.

Let's see how these play out.

Ranking NBA Primary Logos:#27 Warriors

The Golden State Warriors switched to this logo in 1997 after using this oldie but goodie for a long time. The team was moving on from having gone from good times when Chris Mullin and Tim Hardaway roamed the floor to when Latrell Sprewell and Chris Webber ruled the floor and put the team behind in rebuilding. Of Course Spree had his famous choking coach incident (which I thought it was funny they went to a guy choking a lightning bolt for a logo) and Webber was too expensive for what he was and they traded him in his 2nd year (long story). So this is the look they came up with. I for one never liked this logo. I'm not sure why they chose Robocop to represent them but that is what they chose. They added orange to the team color scheme as well as darkened the blue and gold from their original colors. This is another team that might change things up soon as Stephon Curry grows. His jersey could be a top seller so they will need a change to help move Warriors merchandise. They have never been a huge seller. I remember seeing Hardaway, Mullin, and Webber jerseys when I was growing up but I haven't seen a good seller from them in a while. Curry is going to change their image and the team should follow suit.

WAYS 2 IMPROVE

Personally I would drop the orange and go back to the royal blue and gold look. I actually think they have something with their 3rd logo. They could be able to build from that. It has a prominent presence on their website so this may be the way they are leaning. They may go in another direction completely. Either way RoboCop has to be dropped. It's too much, does not reflect well because you don't really get what he suppose to be without seeing the Warriors name attached to it. Plus I think it looks like he is doing something with that certain male part.