Ranking NBA Primary Logos: #24 Kings

The Kings have not had a strong logo history. The previous logo was a little dinky and out dated and needed a revamp. In 1994, the Kings changed their entire identity and switched to this detailed mess. I am not one who believes purple is bad. If you read the fantastic blog (and who inspired me to do this site) UniWatch, they are on the side that purple is death. I truly think purple can be a solid uniform color if used properly. It has treated the Lakers well, the Vikings made it work, and LSU and TCU and on and on. Purple and silver mesh well and I like the direction a team named the Kings chose to use it. It has a royalty factor that I think works (too bad 2 teams named the Kings use it). This design for Sacramento is another logo that is too 90's. Same as the Jazz and Hawks, they went crazy with the design because they could. And I don't blame them after what they came from. Biggest problem I have with this logo is the team itself doesn't reflect it anymore. The on floor product has changed away from this logo but it continues to live on.

WAYS 2 IMPROVE

The Kings started to use a subtle little crown that appears on the back of the team uniforms. I like it's simplistic design. It's also used to dot the "i" in Kings on their current home jersey. As dinky as their old logo was, imagine the current little crown with the half basketball below it.  Or not. The answer is not always go back to the old. But that little simple crown has some legs.