The Hawks started this logo back in 1995 before changing colors schemes and going to this current version. They could have revamped in 2007 with one of the all-time classics. Instead, they kept they fierce looking hawk, changed the colors, and updated their font. The change in font was needed. But they could have went back to a look that brought back memories of Dominique Wilkens. This logo is too 90's. There were a lot of teams that had to go crazy once the digital design era took over. When computers took over and made detail on a design able to go to the extremes, the Hawks jumped all over it. This logo is prime example (same with the Jazz). In fact my biggest problem with this logo, it's too literal. You're the Hawks we get it. WAYS 2 IMPROVE
Please, please Hawks go back to this. Revamp it, re-color it. Whatever. But it's a winner. Just don't get crazy like the Falcons did. It's clever, subtle, smooth, yet very deep. I like the new font but it doesn't need the bevel. Let's simplify. Follow the Jazz and 76ers and go back to your roots. I guarantee merchandise sales will jump through the roof.
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