Wednesday, May 19, 2010

Ranking NBA Primary Logos: #8 Heat

What is round and red and yellow all over? The Miami Heat's logo (what expecting a lame joke?). Oh yes, the Heat have used this beauty since their inception, basically changing the coloration a little over that time (basically just simplifying it but still the basic concept and identity). What is so impressive about this logo? In 1988 the Heat and Hornets joined the NBA as expansion teams. In 1989, the Timberwolves, Magic formed. In 1995, the Vancouver Grizzlies and Raptors came in. Since then the Grizzlies moved to Memphis, Hornets to New Orleans, Bobcats into Charlotte and the Supersonics moved to OKC. Oh and the Bullets became the Wizards. All those teams have redone and redone their logos and identities 12 times all together. The Heat still going strong after 22 year So I am crowning them the king of logos since the 2nd expansion era of the NBA (the one that about killed the NBA in the 90's and 00's more than the high schoolers). This is one of those classic cases where if you get it right the first time, you never have to change it again. This one is holding up just as much as any classic logo from the original teams. So much that when you see just the flaming basketball you know it's the Heat.

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